#1 RELIABLE OVER AND OVER AGAIN. AND AGAIN. WE TEST OUR PRODUCTS UNDER EXTREME CONDITIONS TO MEET THE DEMANDS OF ANY RIDER.
#2 INNOVATIVE JUST BECAUSE WE ARE AT THE TOP, DOESN’T MEAN WE DON’T LIKE A CHALLENGE.
#3 ASPIRATIONAL WE DON’T BELIEVE IN FINISH LINES. ONLY STARTING POINTS.
#4 GOOD VALUE WE HELP RIDERS TO REACH THEIR GOALS. WHAT PRICE DO YOU PUT ON SATISFACTION?
#5 STATE OF THE ART IT DOESN’T GET ANY BETTER THAN THIS. UNLESS WE IMPROVE IT.
#6 PRIDE WE TAKE GREAT PRIDE IN WHAT WE DO. AND WITH WHOM WE DO IT. THAT IS OUR GREATEST ACHIEVEMENT.
#7 RECOGNISABLE IT’S NOT HARD TO RECOGNISE A PRO USER. IT’S THE RIDER USING WELL DESIGNED, LIGHTWEIGHT YET STURDY COMPONENTS. THE ONE THAT LEAVES THE REST BEHIND.