POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories in snow sports and cycling, was founded in 2005 in Sweden.

With a mission to ‘Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’ POC has a crystal clear vision to provide optimized personal protection and safety through developing products of unquestionable quality and relevance.

To support its development and quality POC established two scientific forums, POC Lab and WATTS Lab, which brings together some of the finest minds in research, medicine and safety to advise on new research and trends.

Inspired by its mission and scientific approach, POC has built a reputation for breaking with convention, exploring new ideas and innovating to improve protection for all. POC has been fortunate to protect many Olympic athletes, World Champions and elite athletes around the globe and to share in many of their successes.

Creating products forged in safety and innovation is at the heart of POCs approach, be it for an elite athlete, weekend skiers or a daily bike commuter. It’s an approach that has led to over 60 international safety, design and innovation awards, including the prestigious bike industry ‘Brand of the Year’ award.